Klaviyo

Klaviyo Pricing Explorer

Klaviyo Pricing Explorer

Klaviyo Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

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Cost Estimator

Plan:
Profiles:
SMS Credits:

Estimated cost: —

Key Takeaways

  • Email: $30–$100/mo for 1K–10K profiles.
  • Email + SMS: $45–$160/mo.
  • Scale: Unlimited sends, contact sales.
  • Free: 250 profiles, 500 emails/mo.
  • Active profiles: Any user with 1+ event in 365 days.
  • Auto-upgrade: No overage — pay next tier upfront.
  • Legacy cap: 25% max increase (Feb 2025).

Plans & Prices

PlanProfilesEmail SendsSMS CreditsPrice
Free≤250≤500/mo150$0
Email1K–10K10K–100K/mo—$30–$100
Email + SMS1K–10K10K–100K/mo1K–10K$45–$160
Scale50K+UnlimitedUnlimitedContact

Competitor Comparison

Profiles:
ToolMapped tierPricing basisMonthly cost
KlaviyoEmail + SMSProfiles + SMS—
MailchimpStandard$59/mo$59
OmnisendStandard$59/mo$59
ActiveCampaignPlus$49/mo$49

Gotchas

  • Free: 250 profiles max.
  • Auto-upgrade at 100% of next tier.
  • Legacy users: 25% cap.

Average Ratings

G2 Rating: 4.6 / 5 (1,800+ reviews)

Capterra: 4.7 / 5 (1,200+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • Feb 2025 pricing shock.
  • No overage — hard upgrade.
  • SMS credits burn fast.

Common Praises

  • Best Shopify integration.
  • Segmentation power.
  • Deliverability.

Plans & Prices

PlanProfilesEmail SendsSMS CreditsPrice
Free≤250≤500/mo150$0
Email1K–10K10K–100K/mo—$30–$100
Email + SMS1K–10K10K–100K/mo1K–10K$45–$160
Scale50K+UnlimitedUnlimitedContact

Add-ons

Add-onWhat it doesImpact on priceBest for
SMS CreditsExtra texts$0.01–$0.03/msgHigh-volume
ReviewsProduct reviews$500+/moeCommerce
CDPData platform$500+/moEnterprise

When to upgrade

  • Need SMS.
  • 10K+ profiles.

When to stay

  • Under 1K profiles.
  • Email-only.

Usage & Limits

MeterThresholdsHow pricing changesControl tactic
Profiles250 (Free), 1K+Auto-upgradeClean list
Email Sends500 (Free), 10K+Next tierSegment
SMS150 (Free), 1K+Pay per msgOpt-in only