Klaviyo SMS Pricing Explorer
Klaviyo SMS Pricing Explorer
Compare SMS plans, estimate costs, and benchmark against competitors.
Cost Estimator
Plan:
Monthly SMS:
Billing:
Estimated cost: —
Key Takeaways
- Pay As You Go: $0.01/SMS (US), no base fee.
- Volume tiers: $0.0075–$0.0035/SMS at scale.
- 10DLC fees: $4–$15/mo per brand + $2–$10 per campaign.
- Annual = 10% off on volume tiers.
- Carrier fees: $0.003–$0.0045/SMS (pass-through).
- Best for: 50k+ SMS/mo to beat Attentive.
SMS Pricing Tiers
| Tier | Monthly SMS | Price/SMS (US) | Base Fee |
|---|---|---|---|
| Pay As You Go | Any | $0.0100 | $0 |
| Tier 1 | ≤ 100k | $0.0075 | $0 |
| Tier 2 | 100k–250k | $0.0060 | $0 |
| Tier 3 | 250k–500k | $0.0050 | $0 |
| Tier 4 | 500k–1M | $0.0040 | $0 |
| Tier 5+ | 1M+ | $0.0035 | Custom |
Competitor Comparison
Monthly SMS:
Billing:
| Tool | Price/SMS | Base Fee | Total Cost |
|---|---|---|---|
| Klaviyo | $0.0075 | $0 | — |
| Attentive | $0.0120 | $500 | — |
| Postscript | $0.0090 | $100 | — |
| SMSBump | $0.0085 | $49 | — |
| Emarsys | $0.0065 | $2,000 | — |
Gotchas
- 10DLC registration: $4–$15/mo + $2–$10 per campaign.
- Carrier pass-through: $0.003–$0.0045/SMS.
- Volume tiers reset monthly.
- International SMS: 2–5x US rates.
Average Ratings
G2 Rating: 4.6 / 5 (2,100+ reviews)
Capterra: 4.7 / 5 (1,400+ reviews)
Based on verified reviews as of 2025.
Common Complaints
- 10DLC compliance is complex.
- Carrier fees add up fast.
- Volume tiers not prorated.
Common Praises
- Deep Klaviyo Email + SMS sync.
- Best-in-class segmentation.
- 25% avg revenue lift from SMS.
SMS Pricing Tiers
| Tier | Monthly SMS | Price/SMS (US) | Base Fee |
|---|---|---|---|
| Pay As You Go | Any | $0.0100 | $0 |
| Tier 1 | ≤ 100k | $0.0075 | $0 |
| Tier 2 | 100k–250k | $0.0060 | $0 |
| Tier 3 | 250k–500k | $0.0050 | $0 |
| Tier 4 | 500k–1M | $0.0040 | $0 |
| Tier 5+ | 1M+ | $0.0035 | Custom |
*Annual contracts get 10% off per-SMS rate.