Hotjar Pricing Explorer
Hotjar Pricing Explorer
Compare plans, estimate costs, and benchmark against competitors.
Cost Estimator
Product:
Plan:
Sessions/Responses/mo:
Billing:
Estimated cost: —
Key Takeaways
- Observe Plus: $39/mo for 1k sessions.
- Sessions/responses drive cost — scalable tiers.
- Annual = 20% off.
- No overages: Upgrade to next tier if exceeded.
- Free plan available for all products (limited).
- Mid-market leader: More features than Crazy Egg, less enterprise than FullStory.
Plans & Prices (Observe)
| Plan | From | Sessions/mo | Key Features |
|---|---|---|---|
| Free | $0 | 20k | Basic heatmaps, recordings |
| Plus | $39/mo | 1k–50k | AI insights, filters |
| Business | $99/mo | 50k–500k | Advanced analytics, integrations |
| Scale | $213/mo | 500k+ | Custom, unlimited |
Ask starts at $59/mo; Engage at $99/mo. Prices monthly.
Competitor Comparison
Plan:
Billing:
Sessions/mo:
| Tool | Mapped tier | Pricing basis | Monthly cost |
|---|---|---|---|
| Hotjar | Plus | $39/mo (1k sessions) | — |
| Crazy Egg | Standard | $49/mo (75k pv) | — |
| Mouseflow | Pro | $99/mo (100k sessions) | — |
| Lucky Orange | Standard | $29/mo (50k pv) | — |
| FullStory | Growth | $199/mo (100k sessions) | — |
Gotchas
- Sampling on recordings (e.g., 15% in Plus).
- Complex pricing across 3 products.
Average Ratings
G2 Rating: 4.3 / 5 (1,200+ reviews)
Capterra: 4.6 / 5 (537+ reviews)
Based on verified reviews as of 2025.
Common Complaints
- Pricing tiers confusing for multi-product use.
- Sampling limits data accuracy on busy sites.
- Integration setup can be tricky.
Common Praises
- Intuitive heatmaps and session recordings.
- Easy setup and quick insights.
- Strong free plan for starters.
Plans & Prices (Observe)
| Plan | Monthly | Sessions/mo | Recordings | Data Retention |
|---|---|---|---|---|
| Free | $0 | 20k | 5k (100% sample) | 1 mo |
| Plus | $39 | 1k–50k | 15% sample | 13 mo |
| Business | $99 | 50k–500k | 50% sample | 13 mo |
| Scale | $213 | 500k+ | 100% sample | Custom |
Annual billing: 20% off. Ask: $59+; Engage: $99+. Contact for exact tiers.