Heap Illuminate Pricing Explorer
Heap Illuminate Pricing Explorer
AI-powered product analytics. Auto-capture every user action. Estimate costs & benchmark.
Cost Estimator
Plan:
Monthly Events:
Billing:
Estimated cost: —
Key Takeaways
- Growth: $0.002 per event.
- Free: 10K events/mo — no credit card.
- Auto-capture: Every click, swipe, rage tap.
- AI Illuminate: Auto-insights on Pro+.
- Annual = 16.7% off (2 months free).
- Events drive cost — not users.
Plans & Prices
| Plan | From | Events/mo | AI Illuminate |
|---|---|---|---|
| Free | $0 | 10K | No |
| Growth | $0.002/event | 1M+ | No |
| Pro | $0.0015/event | 5M+ | Yes |
| Premier | Contact | 50M+ | Yes + SLA |
Competitor Comparison
Plan:
Events/mo:
Billing:
| Tool | Mapped tier | Pricing basis | Monthly cost |
|---|---|---|---|
| Heap | Growth | $0.002/event | — |
| Amplitude | Growth | $0.0018/event | — |
| Mixpanel | Growth | $0.0022/event | — |
| FullStory | Pro | $0.85/session | — |
| Pendo | Team | $10K/yr base | — |
Gotchas
- Events = every user action (click, pageview, etc.).
- Overages at list price — no auto-throttle.
- AI Illuminate requires Pro+.
Average Ratings
G2 Rating: 4.5 / 5 (1,200+ reviews)
Capterra: 4.6 / 5 (900+ reviews)
Based on verified reviews as of 2025.
Common Complaints
- Event volume can spike unexpectedly.
- Learning curve for retroactive analysis.
- Pro pricing jumps at 5M events.
Common Praises
- Zero instrumentation — auto-capture everything.
- AI Illuminate finds insights you didn’t ask for.
- Best retroactive analysis in class.
Plans & Prices
| Plan | Monthly | Annual (mo avg) | Events/mo | AI Illuminate |
|---|---|---|---|---|
| Free | $0 | $0 | 10K | No |
| Growth | $0.002/event | $0.00167/event | 1M+ | No |
| Pro | $0.0015/event | $0.00125/event | 5M+ | Yes |
| Premier | Contact | Contact | 50M+ | Yes + SLA |
*Annual = 16.7% discount. No long-term contracts. Cancel anytime.