Heap Engage Pricing Overview

Heap Engage Pricing Explorer

Heap Engage Pricing Explorer

Heap Engage Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

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Cost Estimator

Plan:
Messages/mo:
Billing:

Estimated cost: —

Key Takeaways

  • Growth: $199/mo for 10k messages (then $0.02 each).
  • Message-based pricing — not per user.
  • Annual = 2 months free (~16.7% off).
  • Free plan: 1k messages/mo, 1-month retention.
  • Enterprise: Custom, SLA, SSO.
  • Mid-tier value: Cheaper than Intercom at scale.

Plans & Prices

PlanFromIncluded MessagesRetention
Free$01,000/mo1 month
Growth$199/mo10,000/mo3 months
Pro$499/mo50,000/mo12 months
EnterpriseCustomUnlimitedCustom

Competitor Comparison

Plan:
Billing:
Messages/mo:
ToolMapped tierPricing basisMonthly cost
Heap EngageGrowth$199 + $0.02/msg—
IntercomStarter$74 + $0.99/msg—
BrazeEngage$500 + $0.05/msg—
Customer.ioEssentials$150 + $0.03/msg—
IterableGrowth$499 + $0.04/msg—

Gotchas

  • Overages at $0.02 per message (Growth/Pro).
  • Free plan: 1k messages, no email/SMS.
  • Enterprise required for >1 year retention.

Average Ratings

G2 Rating: 4.4 / 5 (1,100+ reviews)

Capterra: 4.5 / 5 (420+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • Message counting can be opaque.
  • Setup complex without Heap Analytics.
  • Support slower on Growth tier.

Common Praises

  • Seamless with Heap Analytics data.
  • Powerful segmentation & A/B testing.
  • Cost-effective at high volume.

Plans & Prices

PlanBase PriceIncluded MessagesOverageRetention
Free$01,000/moN/A1 month
Growth$199/mo10,000/mo$0.02/msg3 months
Pro$499/mo50,000/mo$0.015/msg12 months
EnterpriseCustomUnlimitedIncludedCustom

Add-ons

Add-onWhat it doesImpact on priceBest for
Extended Retention12–36 months+$0.005–$0.01/msgCompliance, long-term campaigns.
SMS / PushCross-channel messaging+$99/mo + $0.01/msgHigh-engagement apps.
SSO / SCIMEnterprise identityIncluded in EnterpriseLarge orgs.

When to buy

  • Need SMS, push, or long retention.
  • High-volume messaging (>100k/mo).

When to skip

  • Under 10k messages/mo.
  • Email-only campaigns.

Tip: Bundle with Heap Analytics for 15% discount.

Usage & Limits

MeterThresholdsHow pricing changesControl tactic
Messages1k–50k includedOverage at $0.015–$0.02Cap frequency, use segments.
UsersUnlimitedNo chargeN/A
Projects1 (Free), 3 (Growth), UnlimitedUpgradeSeparate dev/prod.
APIRate limitedEnterprise for higherBatch sends.