Craft.io Pricing Explorer
Craft.io Pricing Explorer
Compare plans, estimate costs, and benchmark against competitors.
Cost Estimator
Plan:
Users:
Billing:
Estimated cost: —
Key Takeaways
- Pro: $39/user/mo — full end-to-end PM.
- Per-user pricing — scales with team.
- Unlimited everything on paid plans.
- Annual = 2 months free (~16.7% off).
- Guru AI built-in — best practices assistant.
- Aha! alternative: More structured, Jira-native.
Plans & Prices
| Plan | From | Min Users | Projects |
|---|---|---|---|
| Free | $0 | 1 | 1 |
| Pro | $39/user/mo | 1 | Unlimited |
| Enterprise | Custom | 10+ | Unlimited |
Competitor Comparison
Plan:
Billing:
Users:
| Tool | Mapped tier | Pricing basis | Monthly cost |
|---|---|---|---|
| Craft.io | Pro | $39/user | — |
| Aha! | Roadmaps Pro | $59/user | — |
| Productboard | Pro | $50/user | — |
| airfocus | Advanced | $49/user | — |
| Jira Product Discovery | Premium | $15/user | — |
Gotchas
- Free: 1 user, 1 project only.
- Enterprise: Min 10 users, custom quote.
- Feedback portal & OKRs require Pro+.
Average Ratings
G2 Rating: 4.7 / 5 (280+ reviews)
Capterra: 4.8 / 5 (190+ reviews)
Based on verified reviews as of 2025.
Common Complaints
- Steeper learning curve than airfocus.
- Feedback portal less flexible than Productboard.
- No native mobile app.
Common Praises
- Best-in-class OKR & roadmap alignment.
- Guru AI saves hours on best practices.
- Seamless Jira two-way sync.
Plans & Prices
| Plan | From | Min Users | Projects |
|---|---|---|---|
| Free | $0 | 1 | 1 |
| Pro | $39/user/mo | 1 | Unlimited |
| Enterprise | Custom | 10+ | Unlimited |