Campaign Monitor

Campaign Monitor Pricing Explorer

Campaign Monitor Pricing Explorer

Campaign Monitor Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

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Cost Estimator

Plan:
Subscribers:
Sends per month:

Estimated cost: —

Key Takeaways

  • Pay-per-send: Charged by # of subscribers × sends.
  • Basic: Starts at $9/mo for 500 subs / 2,500 sends.
  • Unlimited sends: On Unlimited/Premier plans.
  • Prepay credits: Discounted bulk sends (up to 20% off).
  • Add-ons: $99–$299/mo for advanced features.
  • Mid-market focus: More flexible than Mailchimp, less than Klaviyo.

Plans & Prices

PlanBaseSubscribersSends
Basic$9/mo5002,500
Basic$29/mo2,50012,500
Unlimited$59/mo500Unlimited
Unlimited$989/mo50,000Unlimited
Premier$149/mo500Unlimited

Prices scale with subscriber count; overage = extra packs.

Competitor Comparison

Plan:
Subscribers:
Sends/mo:
ToolMapped tierPricing basisMonthly cost
Campaign MonitorBasicPay-per-send—
MailchimpEssentials$13/mo (500)—
KlaviyoEmail$20/mo (500)—
ActiveCampaignLite$29/mo (1k)—
Constant ContactEmail$20/mo (500)—

Gotchas

  • Overages = extra send packs (e.g., $15/5k sends).
  • Unlimited plans still cap subscribers per tier.
  • Prepay credits expire after 12 months.

Average Ratings

G2 Rating: 4.1 / 5 (1,200+ reviews)

Capterra: 4.5 / 5 (500+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • Deliverability lower than Klaviyo.
  • Reporting less advanced than ActiveCampaign.
  • Pay-per-send can surprise high-volume senders.

Common Praises

  • Drag-and-drop builder is intuitive.
  • Excellent customer support (phone included).
  • Strong template library and personalization.

Plans & Prices

Pricing is tiered by subscriber count. Unlimited/Premier include unlimited sends.

PlanSubscribersMonthly BaseSends
BasicUp to 500$92,500 incl.
501–2,500$2912,500 incl.
2,501–5,000$4925,000 incl.
UnlimitedUp to 500$59Unlimited
10,001–15,000$339Unlimited
50,000$989Unlimited
PremierCustomFrom $149Unlimited + dedicated IP

Extra sends on Basic: $15/5k, $35/25k, etc. Prepay credits for discounts.

Add-ons

Add-onWhat it doesPriceBest for
Premier SupportPhone support, SLA, dedicated IP.Included in PremierHigh-volume senders.
ConversationsLive inbox & chat widget.$29/moCustomer support teams.
Link ReviewAutomated link checking.$99/moCompliance-heavy brands.
Prepay CreditsBulk send credits (up to 20% off).VariableSeasonal campaigns.

When to buy

  • High deliverability needs (dedicated IP).
  • Seasonal spikes (prepay credits).

When to skip

  • Low-volume newsletters.
  • Basic automation only.

Tip: Use prepay credits for Black Friday; switch to Unlimited for steady volume.

Usage & Limits

MeterThresholdsHow pricing changesControl tactic
SubscribersUnique active contactsTier jump at 500/2.5k/5k etc.Clean list quarterly.
SendsEmails sent/moBasic: overage packs; Unlimited: noneSegment by engagement.
API calls6,000/hourThrottle or contact supportBatch imports.
UsersUnlimited seatsNo extra costAdd team freely.