Buffer Pricing Explorer
Buffer Pricing Explorer
Compare plans, estimate costs, and benchmark against competitors.
Cost Estimator
Plan:
Users:
Channels:
Billing:
Estimated cost: —
Key Takeaways
- Essentials: $6/user/mo (annual) for 8 channels.
- Per-user + per-channel pricing — scales with usage.
- Free tier: 3 channels, 30 posts/mo.
- Annual = ~17% off (2 months free).
- Agency: Starts at $120/mo for 10 clients.
- Budget-friendly: Cheaper than Hootsuite, simpler than Sprout.
Plans & Prices
| Plan | From (/user/mo) | Channels | Users |
|---|---|---|---|
| Free | $0 | 3 | 1 |
| Essentials | $5 annual / $6 monthly | 8 | 1 |
| Team | $10 annual / $12 monthly | Unlimited | 1+ |
| Agency | $100+ annual / $120+ monthly | 10+ clients | 1+ |
Competitor Comparison
Plan:
Billing:
Users:
| Tool | Mapped tier | Pricing basis | Monthly cost |
|---|---|---|---|
| Buffer | Essentials | $6/user | — |
| Hootsuite | Professional | $99/mo | — |
| Sprout Social | Standard | $199/user | — |
| Later | Growth | $25/mo | — |
| Agorapulse | Standard | $59/user | — |
Gotchas
- Free: Only 3 channels, 30 posts/mo.
- Analytics limited on lower tiers.
- Agency: Starts at 10 clients ($120+/mo).
Average Ratings
G2 Rating: 4.4 / 5 (1,200+ reviews)
Capterra: 4.5 / 5 (1,500+ reviews)
Based on verified reviews as of 2025.
Common Complaints
- Limited analytics on Essentials.
- UI feels basic vs Sprout.
- Agency pricing jumps fast.
Common Praises
- Super simple & affordable.
- Free plan actually usable.
- Fast, reliable scheduling.
Plans & Prices
| Plan | From (/user/mo) | Channels | Users |
|---|---|---|---|
| Free | $0 | 3 | 1 |
| Essentials | $5 annual / $6 monthly | 8 | 1 |
| Team | $10 annual / $12 monthly | Unlimited | 1+ |
| Agency | $100+ annual / $120+ monthly | 10+ clients | 1+ |