Brevo Pricing Explorer

Brevo Pricing Explorer

Brevo Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

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Cost Estimator

Plan:
Emails/mo:
Billing:

Estimated cost: —

Key Takeaways

  • Free: 300 emails/day — perfect for low-volume senders.
  • Unlimited contacts across all plans.
  • Priced by emails sent, not contacts — scales cost-effectively.
  • Annual = 10% off on paid plans.
  • Add-ons: SMS, WhatsApp, dedicated IP ($20–$100/mo).
  • Affordable all-in-one: Cheaper than Mailchimp for high-volume, low-contact sends.

Plans & Prices

PlanEmails/moFrom (monthly)Best for
Free9k$0Starters
Starter5k$25Growing lists
Business20k$65Teams
EnterpriseCustom$150Large orgs

Competitor Comparison

Plan:
Billing:
Contacts:
ToolMapped tierPricing basisMonthly cost
BrevoStarter$25 (5k emails)
MailchimpEssentials$13 (5k contacts)
ActiveCampaignLite$29 (5k contacts)
Constant ContactLite$35 (500 contacts)

Gotchas

  • Strict spam policies: >0.2% complaints can suspend account.
  • Deliverability issues reported (inbox score ~55%).
  • Basic reporting on lower plans; advanced analytics Enterprise-only.

Average Ratings

G2 Rating: 4.5 / 5 (2,500+ reviews)

Capterra: 4.6 / 5 (1,800+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • Occasional account suspensions for compliance.
  • Slow customer support on free/starter plans.
  • Limited customization in email editor.

Common Praises

  • Affordable pricing with unlimited contacts.
  • Easy-to-use interface and automations.
  • Strong transactional email support.

Plans & Prices

PlanEmails/moMonthlyKey Limits
Free9k$0300/day, basic automations
Starter5k–100k$25–$300Unlimited contacts, landing pages
Business20k–1M$65–$750Advanced segmentation, A/B testing
EnterpriseCustom$150+Custom features, dedicated support

Add-ons

Add-onWhat it doesImpact on priceBest for
SMSSend SMS campaigns/notifications.$25/500 creditsMulti-channel marketing.
WhatsAppWhatsApp messaging integration.$0.05/messageCustomer engagement.
Dedicated IPImprove deliverability for high volume.$50/moLarge senders.

When to buy

  • Need SMS/WhatsApp alongside email.
  • High-volume sending for better IP reputation.

When to skip

  • Email-only campaigns.
  • Low-volume (

Tip: Start with shared IP; upgrade to dedicated after 50k emails/mo.

Usage & Limits

MeterThresholdsHow pricing changesControl tactic
ContactsUnlimitedNo impactSegment lists regularly.
Emails sentPlan-based (5k–1M)Overage or upgradeSchedule sends to stay under limits.
Spam complaintsSuspension riskMonitor engagement metrics.
API callsRate limitedThrottleBatch requests where possible.