Appcues Pricing Explorer
Appcues Pricing Explorer
Compare plans, estimate costs, and benchmark against competitors.
Cost Estimator
Plan:
MAU:
Billing:
Estimated cost: —
Key Takeaways
- Essentials: $249/mo for 2.5k MAU.
- Growth: $879/mo for 10k MAU.
- MAU-based pricing — overage at $0.15/MAU.
- Annual = 2 months free (~16.7% off).
- Free trial: 14 days, no credit card.
- Strong in onboarding: Better than Pendo for UX flows.
Plans & Prices
| Plan | Base Price | Included MAU | Overage |
|---|---|---|---|
| Essentials | $249/mo | 2,500 | $0.15/MAU |
| Growth | $879/mo | 10,000 | $0.12/MAU |
| Enterprise | Custom | Unlimited | Included |
Competitor Comparison
Plan:
Billing:
MAU:
| Tool | Mapped tier | Pricing basis | Monthly cost |
|---|---|---|---|
| Appcues | Growth | $879 + $0.12/MAU | — |
| Userpilot | Growth | $249 + $0.10/MAU | — |
| Pendo | Growth | $1,000+/mo | — |
| Chameleon | Growth | $279/mo | — |
| WalkMe | Standard | Custom | — |
Gotchas
- MAU = unique users who see a flow (not logged-in users).
- Overage kicks in above included MAU.
- Enterprise required for SSO, SLA, dedicated support.
Average Ratings
G2 Rating: 4.5 / 5 (380+ reviews)
Capterra: 4.6 / 5 (210+ reviews)
Based on verified reviews as of 2025.
Common Complaints
- Overage can add up fast at scale.
- Analytics limited on Essentials.
- Support slower on lower tiers.
Common Praises
- Best-in-class no-code flow builder.
- Strong onboarding & UX focus.
- Great templates and mobile support.
Plans & Prices
| Plan | Base Price | Included MAU | Overage | Key Features |
|---|---|---|---|---|
| Essentials | $249/mo | 2,500 | $0.15/MAU | Flows, NPS, basic targeting |
| Growth | $879/mo | 10,000 | $0.12/MAU | Advanced targeting, A/B testing |
| Enterprise | Custom | Unlimited | Included | SSO, SLA, dedicated CSM |