Apollo.io Pricing Explorer

Apollo.io Pricing Explorer

Apollo.io Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

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Cost Estimator

Plan:
Users:
Billing:

Estimated cost: —

Key Takeaways

  • Basic: $49/user/mo (annual), $59/user/mo (monthly).
  • Professional: $79/user/mo (annual), $99/user/mo (monthly).
  • Free plan: 1,000 emails/mo, no CC required.
  • Annual = 16.7% off (2 months free).
  • Add-ons: Extra emails at $0.01–$0.02 each.
  • All-in-one: Replaces ZoomInfo + Outreach + Gong + Chili Piper.

Plans & Prices

PlanFrom (Annual)Min UsersEmails/mo
Free$011,000
Basic$49/user/mo110,000
Professional$79/user/mo120,000
OrganizationCustom10Unlimited

Competitor Comparison

Plan:
Billing:
Users:
ToolMapped tierPricing basisMonthly cost
Apollo.ioBasic$49/user
Seamless.AIPro$97/user
ZoomInfoSalesOS$15,000/yr min
OutreachStandard$100/user
SalesloftCore$95/user

Gotchas

  • Email limits reset monthly — no rollover.
  • Organization: 10+ users, annual contract required.
  • Extra emails: $0.01–$0.02 per email (volume discounts).

Average Ratings

G2 Rating: 4.7 / 5 (8,000+ reviews)

Capterra: 4.6 / 5 (500+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • Learning curve for advanced sequences.
  • Email deliverability dips at scale.
  • Reporting lacks granular A/B testing.

Common Praises

  • All-in-one: data + outreach + calls + AI.
  • 210M+ verified contacts, real-time enrichment.
  • Native Salesforce & HubSpot sync.

Plans & Prices

PlanFrom (Annual)Min UsersEmails/mo
Free$011,000
Basic$49/user/mo110,000
Professional$79/user/mo120,000
OrganizationCustom10Unlimited

Add-ons

Add-onWhat it doesImpact on priceBest for
Extra EmailsAdditional email sends.$0.01–$0.02/emailHigh-volume outbound.
Conversation IntelligenceAI call summaries, coaching.+$29/user/moCall-heavy teams.
Buyer IntentSignals on in-market accounts.+$25/user/moABM & enterprise.

When to buy

  • Outbound >20k emails/mo.
  • Need call recording & AI coaching.

When to skip

  • Inbound-only teams.
  • Small pilots (

Tip: Bundle add-ons at annual commit for up to 25% discount.

Usage & Limits

MeterThresholdsHow pricing changesControl tactic
UsersMin 10 (Org)Per-user pricingDeactivate unused seats.
Emails1k–20k/userPay-per-email overageFilter by intent & engagement.
API calls10k/day (Pro), 100k (Org)Throttle or upgradeCache frequent searches.
Data accuracy95%+ SLA (Org)Downgrade riskWeekly list hygiene.