Ahrefs Pricing Overview

Ahrefs Pricing Explorer

Ahrefs Pricing Explorer

Ahrefs Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

Start Free
Start Free

Cost Estimator

Plan:
Users:
Billing:

Estimated cost: —

Key Takeaways

  • Standard: $199/mo for 20 projects, 2K keywords.
  • Credit-based limits — tracks keywords, crawls.
  • Free tools: Webmaster Tools + $7/week trial.
  • Annual = 20% off (contact for billing).
  • Add-ons: $79+/mo for AI/Reports; extra users $32–$80.
  • Backlink king: Larger index than SEMrush, pricier than Moz.

Plans & Prices

PlanFromProjectsKeywords
Lite$99/mo5750
Standard$199/mo202,000
Advanced$359/mo505,000
Enterprise$999/moUnlimited10,000+

Competitor Comparison

Plan:
Billing:
ToolMapped tierPricing basisMonthly cost
AhrefsStandard$199/mo—
SEMrushPro$130/mo—
MozMedium$99/mo—
SerpstatPro$239/mo—
MangoolsAgency$169/mo—

Gotchas

  • No full free trial; $7/week Starter + Webmaster Tools limited.
  • Credit overages auto-billed; unused credits expire after 3 months.
  • Enterprise requires annual commitment.

Average Ratings

G2 Rating: 4.5 / 5 (1,200+ reviews)

Capterra: 4.7 / 5 (575+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • Pricing hikes & credit limits frustrate agencies.
  • Steep learning curve for beginners.
  • No refunds; overages add up quickly.

Common Praises

  • Best backlink index & keyword data accuracy.
  • Comprehensive SEO suite in one tool.
  • Strong site audit & rank tracking.

Plans & Prices

PlanFromProjectsKeywords
Lite$99/mo5750
Standard$199/mo202,000
Advanced$359/mo505,000
Enterprise$999/moUnlimited10,000+

Add-ons

Add-onWhat it doesImpact on priceBest for
Brand Radar AIAI search optimization (Google AI, ChatGPT, etc.).+$79/moAI/voice search focus.
Project BoostDaily ranks, faster crawls, AI audit.+$16–$160/project/moHigh-volume sites.
Extra UsersAdditional seats.+$32–$80/user/moTeams/agencies.

When to buy

  • Need deep backlink/keyword research.
  • Agency with 20+ projects.

When to skip

  • Beginner under 5 keywords.
  • Budget

Tip: Use $7/week Starter trial; annual via support for 20% off.

Usage & Limits

MeterThresholdsHow pricing changesControl tactic
Projects5–UnlimitedTier upgradePrioritize key sites.
Keywords750–10K+Overage creditsMonitor via dashboard.
Crawl Credits100K–5M+Auto-pay overageLimit frequency.
Users1–UnlimitedAdd-on feesRole-based access.