Customer experience is a game-changer for businesses. Positive customer experience helps you retain customers and build brand loyalty. It can also help you in customer acquisition; when your loyal fans tell their stories about how well they’ve been treated by your brand, they can entice other people to try out your products. Providing a positive customer experience means being able to be...
In this age of information, it’s important for businesses to store their data for use in their strategies and decision-making processes. Whether leads, transactions, or employee information, the data has to be secure, and should be managed and retrieved easily. With streamlined data, businesses can ensure processes run efficiently. And when processes run efficiently, the business is more...
As the owner of an online business, you need a good landing page builder. There’s a good chance that you are already using one for your blog, but you’re looking for an option more suited to your needs. That’s why it’s important to pick the right one. Today we’ll be sorting the good from the bad. We’ve shortlisted the 14 best landing page builders on the market...
If you want your online business to succeed, you can’t rely on people finding your website by chance. You need an SEO strategy to ensure the quantity and quality of website traffic, and to increase exposure for your brand. This strategy should include monitoring backlinks of both your website and your competitors’ sites. Backlink monitoring tools make this process faster and more straightforward...
It’s vital to ensure your blog posts are free of grammatical and spelling mistakes. Poorly written content reduces the time visitors spend on your site. Although Google has said it doesn’t explicitly penalize sites that have errors, those that rank at the top of SERPs tend to be error-free. However, it can be challenging to identify these mistakes, especially if you’ve spent hours writing...
If you’re a retailer who runs an affiliate marketing program, you may well already be using an affiliate tracking software. If you’re new to affiliate marketing or considering launching a program, you’re probably wondering which of the many available platforms is the best one for you. But how do you know which one to choose? Today we’ll look at ten of the best ones on the market and weigh the...
There are a lot of sales funnel software solutions on the market. They range from comprehensive sale funnel platforms to the best landing page builders that can be integrated into your existing CRM or automation software. Many sales funnel solutions give you a peek into how and which of your leads go through each step and help you identify areas for improvement in your process. If you have...
If you’re active in online marketing, you’ll know of the benefits of webinars. In fact, you’ll have probably attended a couple of webinars hosted by experienced marketers. The reason marketers love webinars is that they provide one of the best ways to engage your audience and generate sales. There are many webinar software platforms on the market. In this article, I’ve...
If you run a business, one of the first applications you need to buy and set up is accounting software.
You need to choose an application that’s reliable, accurate, and easy to use since you will be using it a lot to keep track of your income, expenses, receivables, assets, and liabilities. You will also need to generate regular reports so you can track how your business is doing.
There’s something captivating about a good cinemagraph. The steam that never stops rising from a cup of coffee, the traffic moving endlessly on the road and the models hair caught by the breeze. It’s no wonder that cinemagraphs are an effective part of content marketing.