CategoryBlog

10 Effective Visual Marketing Strategies for 2024 (Great Examples)

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Much like any other content marketing strategy, visual marketing continues to evolve every year. And while the basic principle continues to apply – use high-quality visuals – how you connect them to your overarching messaging will vary.  In this post, we’ll be looking at ten effective strategies you can employ in 2024 and show you how some brands have already done it.  Note that it’s...

How to Build Links in 2024: Fresh and Time-Tested Strategies That Work

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If I could bank a dollar every time a shiny new SEO strategy surfaced, I’d be lounging on a Caribbean island by now. This is not surprising because brands are always competing to secure those top positions on Google that get almost all the clicks. Source Link building is one of SEO’s main pillars. By getting high-quality backlinks, your website proves to Google that it is credible and...

What Is a Messenger Bot: The Ultimate Guide to Text Bots

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Messenger bots help businesses save time and money in their customer support efforts. They can respond to simple (and sometimes complex) questions quicker than a human agent could.  Now, you may ask yourself, “What is a messenger bot, and how is it different from a chatbot?” Well, they work much the same way. However, there’s a slight difference in how they function – more on that in the...

How To Create Engaging Content For Your Blog

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Every business has realized the power of content marketing. With a great content marketing strategy, you can engage your audience, build a community, and establish yourself as a thought leader in your industry. That’s why blogging has become so common. Unfortunately, this also means that there are too many blogs competing for the same audience and a few slots on the search engine results pages...

Top 5 Content Marketing Platforms to Use in 2023

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Content is king. Yet a survey by Semrush reports that while 45% of B2B businesses publish content regularly, 54% of companies struggle to attract quality leads despite their efforts.  That means that almost half of the industry players rely on the tactic reputed to be a major lead attractor without any tangible results. Something is not adding up. A closer look at the problem might reveal...

7 Best Content Marketing Agencies to Try in 2023

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According to Semrush’s State of Content Marketing 2023 Global Report, 97% of businesses report getting positive results from content marketing. But as valuable as it is, it’s also highly tasking, plus, it requires a lot of digital marketing expertise. The good news is that partnering with the best content marketing agencies puts a team of content strategists, search engine optimization (SEO)...

How to Create Evergreen Content for Long-Term Business Impact 

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One of the best ways to create a sustainable content strategy is by focusing on producing content that stands the test of time.  In other words, you need to embrace the power of evergreen content.  While trends, news articles, and other types of timely content have their place, their need for constant updating affects long-term business impact. But when you have content without a shelf...

13 Blog Writing Services You Need To Check

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Starting a blog is an excellent way to grow your business, promote your products and services, or even just share something interesting with the world. However, if you’re busy with other tasks, it can be challenging to find time to write a blog post every day. This is why there are so many blog writing services available online today. These companies will handle all the heavy lifting for you;...

How to Create an Effective Influencer Marketing Strategy

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Partnerships between influencers (people with dedicated online followings) and brands have grown from a niche marketing channel to a core part of the marketing ecosystem. The size of the influencer marketing market is growing fast every year and will surpass $21 billion in 2023. You’ll find influential individuals with large followings in nearly every possible interest or niche. The influencers...

Video Marketing SEO: How to Optimize Your Videos for Search Engines

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If you’re familiar with digital marketing, you probably understand the importance of search engine optimization (SEO).  But there might be one critical element you’re unfamiliar with or neglecting — video marketing. Are your marketing videos optimized for SEO so you rank higher in the search engine results pages (SERPs)? In this blog, we’ll cover the key aspects of video...