Often, your room serves as the backdrop for your Zoom meeting. However, you can’t guarantee your room will be presentable 100% of the time. It’s also not the best use of your time to spend a good five minutes before every meeting tidying up your room. So, what’s the solution? A realistic Zoom virtual background. Realistic Zoom virtual backgrounds can hide any personal clutter...
All humans are imperfect. Our weaknesses tend to show up during times of adversity or conflict or even when we interact with others. Sure, this is all stating the obvious. But my point is, it helps to know what our weaknesses are so we can make improvements to ourselves and become better humans. As a bonus, we can make improvements to our professional lives, too. There are ways we can...
Have you been asked to perform a self-evaluation for your performance review, and you don’t know where to start? Or maybe you aren’t even sure what a self-evaluation is. If that’s the case, you might find this guide with real-world self-performance review examples useful. A detailed and honest self-evaluation highlights your strengths, helps you improve your weaknesses, and gives you a...
Sometimes, the backdrops we have in our homes aren’t very meeting-appropriate. That’s why a lot of people use a virtual background for their online business meetings. Virtual backgrounds aren’t just meant to conceal your unwanted backdrop. They can also showcase your personality. They’re a great way to break the ice, too. But what background can do all those things? In this...
Content marketing is considered one of the most successful digital marketing tactics available to marketers. 84% of marketers and businesses have a strategy in place, and 3 out of 4 B2C marketers consider their efforts a success. Instead of throwing more stats at you or giving you general advice on the best ways to do content marketing in 2022 and beyond, we’ll give you ten examples...
In the last few years, small to medium-sized businesses (SMBs) have dealt with their fair share of challenges. From the pandemic requiring many companies to work remotely to a looming recession, succeeding in the fiercely competitive corporate environment is no easy feat. No matter the size of their company, today’s business owners know just how important effective marketing is to their success...
The letter salutation, ‘To whom it may concern,” is a generic, somewhat outdated greeting with a rep for being a tad bit standoffish. But it’s still a relevant option in business correspondence nonetheless — especially when the name or identity of the recipient is unknown. While it’s important to personalize or address the recipient of your business letters or emails by name, things happen...
Sifting through analytics is the only way to gauge the success of an email marketing campaign. Though it’s just numbers, it can signify reader interest, the potential for conversion, and reflection on your strategy. Multiple factors go into making a successful email campaign, including great written and visual content alongside an intelligent approach. Open rate is the most widely known metric to...
In today’s digital world, digital marketing has become a cost-effective and primary method of advertising. With most people now having access to the internet via mobile phones, laptops, and tablets, the potential for reaching your target audience through digital mediums is huge. As we fast approach 2023, new innovations and key strategies will appear. That means that you need to stay on the...
Thinking ahead about your audience’s needs is an essential part of any effective marketing strategy. But what does that look like when your customers’ needs are constantly changing and evolving? Especially when many of their needs are influenced by trends, traditions, and opportunities that are only available or popular during certain times of the year. Enter: Four seasons (or...