CategoryBlog

What Is Uptime Monitoring? Everything You Need to Know

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Monitoring your website’s uptime is a must if you plan to do business online. Doing business with no uptime monitoring strategy in place will leave your business open to crippling downtime incidents and the associated consequences. But what is uptime monitoring? How can it help your online business? We answer these questions and more in this article. What Is Uptime Monitoring? Uptime monitoring...

7 Best SaaS Consultants to Work With

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Whether you’re planning to launch a new SaaS product or want to increase the sales of your current products, there are times when you just can’t do it on your own. Hiring a SaaS marketing consultant will help you get more leads and customers for your business.  A SaaS consultant will provide guidance in terms of what works best with your target audience. This is important because...

24 Best Zoom Office Backgrounds to Look Professional in Video Calls

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Often, your room serves as the backdrop for your Zoom meeting. However, you can’t guarantee your room will be presentable 100% of the time. It’s also not the best use of your time to spend a good five minutes before every meeting tidying up your room.  So, what’s the solution? A realistic Zoom virtual background. Realistic Zoom virtual backgrounds can hide any personal clutter...

25 Google Meet Backgrounds to Add Humor

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Sometimes, the backdrops we have in our homes aren’t very meeting-appropriate. That’s why a lot of people use a virtual background for their online business meetings.  Virtual backgrounds aren’t just meant to conceal your unwanted backdrop. They can also showcase your personality. They’re a great way to break the ice, too.  But what background can do all those things?  In this...

Help Desk Ticketing: A Complete Guide

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Help desks play a crucial role in every business’s customer service strategy. Whether customers report service interruptions or employees contact IT departments about software issues, you need a way to receive, categorize, and prioritize communication to ensure the best service. Enter help desk ticketing. Consider the following questions: How well does your business meet service level agreements...

10 Effective Visual Marketing Strategies for 2024 (Great Examples)

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Much like any other content marketing strategy, visual marketing continues to evolve every year. And while the basic principle continues to apply – use high-quality visuals – how you connect them to your overarching messaging will vary.  In this post, we’ll be looking at ten effective strategies you can employ in 2024 and show you how some brands have already done it.  Note that it’s...

How to Build Links in 2024: Fresh and Time-Tested Strategies That Work

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If I could bank a dollar every time a shiny new SEO strategy surfaced, I’d be lounging on a Caribbean island by now. This is not surprising because brands are always competing to secure those top positions on Google that get almost all the clicks. Source Link building is one of SEO’s main pillars. By getting high-quality backlinks, your website proves to Google that it is credible and...

What Is a Messenger Bot: The Ultimate Guide to Text Bots

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Messenger bots help businesses save time and money in their customer support efforts. They can respond to simple (and sometimes complex) questions quicker than a human agent could.  Now, you may ask yourself, “What is a messenger bot, and how is it different from a chatbot?” Well, they work much the same way. However, there’s a slight difference in how they function – more on that in the...

How To Create Engaging Content For Your Blog

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Every business has realized the power of content marketing. With a great content marketing strategy, you can engage your audience, build a community, and establish yourself as a thought leader in your industry. That’s why blogging has become so common. Unfortunately, this also means that there are too many blogs competing for the same audience and a few slots on the search engine results pages...

Top 5 Content Marketing Platforms to Use in 2023

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Content is king. Yet a survey by Semrush reports that while 45% of B2B businesses publish content regularly, 54% of companies struggle to attract quality leads despite their efforts.  That means that almost half of the industry players rely on the tactic reputed to be a major lead attractor without any tangible results. Something is not adding up. A closer look at the problem might reveal...