Having a good product is not enough if you want to grow your business. You need to promote your products and services through various mediums, including email marketing, social media, SEO, and content marketing. Search engine optimization (SEO) will help expand your audience by helping your content rise to the first page of search results.
SEO is an ongoing process, not just a one-shot deal. Creating and optimizing on-site content alone won’t get you anywhere. You also need to identify opportunities for link building in reputable websites and discover new keywords you can rank for.
Most SaaS companies turn to SEO agencies to scale their link building, get their website on the first page of search results, and boost their website traffic. Here are some factors that make a successful SaaS SEO agency and a few digital marketing agencies doing it right.
What Should You Look for From a SaaS SEO Agency
If it’s your first time looking for an agency, you might be overwhelmed by the variety of options available. However, to get the most out of your budget for SEO services, you need to concentrate on a few key metrics:
Proven Track Record of Results
Any SEO company can claim that they do a good job, but you must ask for results before you sign any service agreement with one. You want to work with an agency with a proven track record of providing SaaS SEO services that increase visitors or revenue.
One of the most effective ways of determining results is to ask an agency for a list of SaaS companies they’ve worked with, as well as search or sales performance before and after their campaign. If the agency you are talking with can’t show a client list nor results, move on to the next agency.
Can Create an Actionable Content Marketing Strategy
The foremost metric you should ask from an SEO company is the added leads and sales they generate from their campaigns. They need to understand how to provide content marketing and SEO services for SaaS companies.
For example, they need to identify keywords that would generate traffic and increase leads for your company. They also need to identify the type of content to generate and high-authority websites in your niche to post your guest content. In the context of SaaS, the agency needs to be guest posting on websites that are related to your industry or have traffic from people working in your sector.
Excellent On-Page SEO Knowledge
Your agency must have proven experience in performing on-site SEO. Most people associate on-site SEO with keyword research and optimization. That’s an important element of search engine optimization. After all, you need an agency that can write engaging content that is optimized for the appropriate keywords.
On-page SEO requires the ability to review the content on your site, identify content that’s either outdated or no longer relevant, and implement changes that allow your content to keep generating traffic. These changes include using new keywords and updating your content with more up-to-date information.
Aside from keyword research and optimization, on-site SEO also includes HTML and meta-tagging, including alt tags for images; and internal linking, ensuring that search engines can reach every part of a website. It also includes structured data, image optimization, and URL optimization.
A good SaaS SEO company will not just focus on rankings but also the user experience. A website’s page load time has a direct impact on the bounce rate and conversion rate. If a page takes too long to load, page visitors are likely to leave it. Page speed is an important metric that Google tracks to determine what pages appear on the first page of search results.
Technical SEO refers partly to the process of improving your site’s performance so that it encourages users to stay longer. Some red flags your SEO agency will watch out for are unnecessary HTML code and images that are larger than necessary.
There are other aspects of your website that the agency will look at when it does a technical SEO audit. You will also need to eliminate duplicate content, deal with keyword cannibalization and broken links.
Can Land Authority Backlinks
One of the critical components of a successful SEO strategy is the ability to land authority backlinks. These are links to your website from high-authority sites in your niche (and sometimes outside of it). These links play a role in directing traffic to your site and improving your search performance.
Agencies generally use a mixture of guest posting or link inserts to build backlinks. The agency should prove they can land guest posts on relevant, reputable sites that do not sell links. After all, a few bad links can ruin your SEO campaign and tank your search rankings.
Use Appropriate Industry Tools
Your agency needs to use appropriate industry tools and have advanced knowledge of Google Search Console and Google Analytics. Give the agency access to your Google Search Console account before your call. On the call, the agency should prove to you that they’ve reviewed your data and can pull meaningful insights from the dashboard.
Alongside this, you would expect the agency to be using an SEO tool like Ahrefs or SEMrush for keyword research. Again, ask them to show you a few keyword opportunities that they’ve identified in your initial call. Failure to do this shows they didn’t prepare for the call and take your inquiry seriously.
When interviewing the agency, ask them what solutions they use in-house for content optimization as well. The agency should talk about a content optimization tool like Clearscope or Hunter SEO.
7 Best SaaS SEO Agencies
Now that you know how to spot a good SEO agency, let’s look at seven of the best agencies you could engage with for SaaS SEO services.
|SaaS SEO Agency||What We Like About Them|
|Launch Space||Does not lock clients into a long-term contract and runs on a campaign basis|
|Accelerate Agency||Crafts a bespoke AI-powered SEO strategy for each customer|
|Single Grain||Uses proprietary SaaS solution to perform on-page SEO and identify content that needs updating|
|Sujan Patel||The founder has experience in growing his own B2B SaaS companies with a total of 535K users|
|Neil Patel Digital||Has operations in major markets, allowing the company to offer localized SEO services|
|Digital Olympus||They are one of the few agencies that specialize in link building|
|SEO Growth Partners||One of the pioneers in crowdsourced link building|
1. Launch Space
Launch Space is a full-service marketing agency that offers sales pages, email marketing, white papers, and ebooks. However, our agency’s SEO services stand out because we do not lock clients into long-term contracts. Instead, we charge per campaign, making us an excellent option for startups and larger businesses.
How do we improve your online presence?
First, we do a free 45-minute consultation with you to identify your needs and map out a strategy for content creation and guest posting. Once we’ve developed an SEO and content marketing strategy, we follow a five-step process for boosting your search engine profile.
Next, we identify keywords that are likely to make you money. We can create new content and update existing content to target these keywords. We’re also experts at securing links from high-authority websites in the SaaS niche through well-written guest posts. We’ve helped our customers secure guest posts on sites like HubSpot, BigCommerce, and GetResponse, to name a few.
Launch Space’s SaaS business client list includes Voila Norbert, Right Inbox, Shift4Shop, and others. One of our customers enjoyed organic traffic growth from 50K to over 275K monthly visitors, generating more than $125K worth of traffic and boosting its search ranking to 1st-3rd for their target keywords.
2. Accelerate Agency
Accelerate Agency has been around for some time now. The founder and CEO, Nick Brown, has over 18 years of experience in SEO. He leads a team of content strategists, SEO analysts, and content creators that plan and execute high-performance campaigns.
I worked for Accelerate Agency before founding Launch Space, and I can vouch for the quality of their work. The company works mostly with SaaS businesses and enterprise-sized companies with a minimum SEO budget of $5k per month (quality SEO doesn’t come cheap).
Accelerate Agency’s customer list includes large software companies like RingCentral, Automation Anywhere, Toggl, and Brightpearl. They have a proven track record of success. It’s RingCentral US campaign, in particular, resulted in the company’s non-branded organic traffic increasing by 1185% and its search share growing by 291%.
3. Single Grain
Single Grain has an extensive portfolio of B2C clients, including Nordstrom, Uber, Lyft, and KitchenAid. They also work in the B2B software niche, where Single Grain has helped big names like Airbnb, Amazon, and Nextiva increase their digital footprint.
Each of Single Grain’s SaaS campaigns starts the same way — with a friendly phone chat where they go over your solution’s unique value proposition and target market. Single Grain’s content marketing and SEO campaigns are designed to drive user acquisition costs down while increasing the number of new customers.
Single Grain is a full-service agency that offers a wide range of SEO and content marketing services. The agency’s team members also hold CRM certifications that help them identify high-value qualified leads that are more likely to convert. The agency uses its own SaaS solution, ClickFlow, to facilitate on-site optimization and refresh old posts to ensure a continuous stream of traffic.
4. Sujan Patel
Sujan Patel has a track record of building and growing SaaS companies. His eight SaaS companies have 535K total users, and the websites he built have 4.5 million unique visitors each month. He runs Voila Norbert, Mailshake, Right Inbox, Zoomshift, and other firms.
Alongside his SaaS companies, he runs an agency. Sujan Patel’s SEO company takes his industry experience and applies it to external clients, including Logitech, Shopify, Zoho, and Expedia.
The agency’s core team includes SEO experts who have a minimum of 10 years of experience. Sujan and his team have also executed campaigns using other digital marketing practices, such as PPC, digital PR, and guerrilla marketing. Sujan Patel’s agency is agile, with a proven track record; you can’t go wrong with them.
5. NP Digital
Neil Patel is globally recognized as a digital marketing and SEO expert. His digital marketing agency NP Digital is far from being a one-person operation. Along with NP Digital co-founder Neil Kamo, he runs a company with a global presence.
NP Digital’s approach to SEO starts with a complete audit of your website, including audience analysis, content analysis, and competitive analysis. Using its findings, the agency’s SEO specialists put together a comprehensive content marketing and SEO strategy to generate more traffic to your website, leading to more organic traffic and conversions.
While Neil Patel offers affordable digital marketing and SEO services for small and medium B2B business under the NPAccel brand, NP Digital’s clients include Fortune 500 companies. Its client list looks like a who’s who of business: Facebook, NBC, eBay, Google, and Intuit. As expected, the agency charges a premium rate for its services.
6. Digital Olympus
Most of the SEO companies on the list offer a complete slate of SEO and content marketing services. Digital Olympus is different from the rest because it focuses on link building and email outreach. This service is ideal for SaaS businesses that already have good content but struggle to find backlinks that could get them on the first page of Google search results.
Digital Olympus follows a five-step process designed to secure high-quality links from corporate websites. It uses Ahrefs and other tools to build a list of trustworthy, relevant sites with high domain authority. Once you approve the list, the agency observes email outreach best practices to ensure that you get the links that you need. It even tracks link statuses to ensure that they don’t suddenly disappear or get turned into nofollow links.
7. Growth Partners
Growth Partners is a relatively young SEO service provider based in the UK that uses a new, exciting operating model: link crowdsourcing. Unlike most of the agencies in this list that use traditional methods to find guest post sites and perform editor outreach, Growth Partners helps its customers find backlinks through exclusive partnerships and community collaboration.
The company offers two different services: Growth Partners Membership and Herd Links.
The first service consists of an online community where members share opportunities for link insertion. Most members work for SaaS businesses. It’s a place to build content partnerships.
On the other hand, Herd Links places backlinks in community sites such as Reddit and Quora that have an average of 350K visitors per month. A Herd Link campaign mimics organic content on community sites by spacing comments and posts a few days apart. Clients can generate organic traffic from community sites and benefit from their high domain rating using this method.
Frequently Asked Questions
What Does SEO for SaaS Mean?
SaaS SEO is the process of optimizing content and building backlinks for a SaaS company’s website to generate organic traffic and increase sales or conversions. The goal for a successful SEO strategy is usually to get your SaaS company ranking on the first page of Google search results for relevant keywords.
What Does a SaaS SEO Agency do?
You want to work with an agency that can provide SEO services for SaaS because they are the building blocks of a campaign. A SaaS SEO company helps its clients achieve its goals by performing technical SEO, on-page SEO, and off-page SEO.
Technical SEO involves making changes to your website to meet the technical requirements of Google and other search engines. An agency that provides this SEO service should help you optimize your website architecture, improve your crawl budget, and ensure proper indexing. The agency will need to help clean up your website’s code to reduce page load speed.
On-page SEO includes keyword research, content creation, and optimization. The agency you choose needs to be experts at creating engaging SEO optimized content that can rank. The agency should also implement correct HTML tagging, such as meta descriptions and alt text that Google can pick up and use to gauge the relevance of your content to a keyword.
Off-page SEO refers to things you do outside of your website that can affect your chances of landing on the first page of search rankings. The SaaS SEO services you will be looking for include link building, link disavows, and off-site anchor text optimization.
How Much Do the Services of a SaaS SEO Agency Cost?
Most SaaS SEO agencies use a monthly retainer. The median cost for SaaS SEO services ranges from $2,500 to $5,000 per month. Budgets for a campaign can reach $100,000 or more a month for global SaaS companies. The monthly cost depends on the campaign goals.
Some SaaS SEO agencies charge by the hour. However, this is rare. SaaS consultants are more likely to offer this type of service.
If your SaaS business website is not getting enough traffic or has difficulty achieving its sales targets, you might want to consider engaging a SaaS SEO agency. SaaS SEO aims to increase your traffic, engagement, and sales by getting your website on the first page of Google search results for relevant keywords.
SEO and content marketing companies use a variety of SEO strategies to get their clients to rank high in search engine results. These include keyword research and optimization, on-site improvements such as HTML tagging and responsive design, and email outreach to high-authority sites for backlinking.
The seven best SaaS SEO agencies we’ve listed are all experts in their respective areas of SEO. Some offer a full-service SEO experience, while others offer a limited (but more intensive) set of services. To find the best SEO company for your SaaS business, you need to consider your current situation, needs, market, and budget.