First impressions are everything, especially when you’re launching a brand-new company.
In the digital world, it’s all about getting your name out to your target audience fast. The trouble is, it can be hard knowing which method will get the best results. Too many businesses excitedly rush into their launches without planning a strategy.
In this guide, we’re going to look at five proven methods to announce your company launch.
Why is a company launch so crucial?
Launching your company only happens once. It’s a crucial time that will set out the path your new business embarks on in its early stages. Hitting the ground running with a successful launch campaign helps you gain new connections and boost awareness and visibility from the off.
People are naturally interested in new things. This means launching a brand new company could have greater prospects than an existing company trying to upsell and cross-sell products to existing customers. It’s a great time to get the buzz going and gain interest and revenue from the very start.
These three things should be kept in mind when you launch:
- Speed in getting your business to market.
- Boosting your visibility as best you can.
- Making a solid first impression.
5 proven methods to announce your company launch
Let’s take a look at some proven methods for giving your company launch the best chance of success.
1. Social media campaign
There’s a solid chance your target audience frequently uses social media platforms. Especially given that 59% of the world’s total population now uses social media.
Announcing your company launch on social media is an excellent way to meet your target audience where they enjoy hanging out. Whether it’s Facebook, Instagram, Twitter, LinkedIn, or more, there are plenty of avenues to explore.
To maximize your potential, you could research your competitors’ social profiles beforehand and compile a list of their followers/friends. This way, you’ll hit the ground running with an audience that is likely to be interested in your value proposition. You’ll also be able to work out the kinds of content they enjoy by tracking how they engage with your competitors’ content.
Another benefit of launching a company on social media is that you can use the contacts and friends you already have to help you spread the word. Friends and family are likely to be super-positive and excited about the launch, so asking them to follow your new page and leave a few likes, comments, and shares could be a really good way to get the buzz going.
If you decide to announce your introduction of the company on social media, remember to post regularly and keep the momentum going. Be sure to include links to your website and any call-to-action buttons that let visitors purchase directly from you. The easier it is for visitors to access your content and products, the higher the chance of conversions.
2. A direct mail campaign
In the days before social media, in fact, even before the internet, people and businesses had to make do with mail to communicate. It wasn’t your email inbox that piled up, it was a pile of letters and brochures on the floor by your front door.
But since the early days of the internet, direct email campaigns have been crucial in getting new businesses, products, services, and concepts in front of an audience.
These days, some would argue emailing is a dying art because of sophisticated spam filters and the ability to easily block unknown emails. While this may be true in parts, there’s still plenty of value to be had from a direct mail campaign. You just need to do it right.
To have a successful direct mail campaign, your primary objective should be getting your business in front of your ideal target audience. These days, there are plenty of tools to help you research the market and obtain email lists. By sending your emails to the right people, they’ll be much more relevant and likely to perform well.
But what about the content? You need engaging branded content that sparks curiosity from the viewer in a few brief moments. The subject line is a place for you to work some magic and get the recipient hooked in. If you have the data available, personalize each email with the recipient’s name to boost the chances of them taking notice.
By taking advantage of email tools and the data they bring in, you can use a direct mail campaign to target your ideal audience with mail that’s engaging and relevant. This should be a top strategy for your introduction of the company.
3. SEO your website
In September 2022 alone, Google received 84.7 billion visitors.
Just think, how often do you use Google when you want to buy something or find something out? For most of us, search engines are the number one place we conduct our research.
Search engine optimization (or SEO), is a strategy used to make web content appear higher up search engine results pages when people search for specific queries. If you have a shiny new website, optimizing its pages could be one of the best ways to tap into Google’s billions of users to drive traffic to your new business website.
For example, if your content is optimized around the keyword ‘personalized wedding cakes’ then good SEO will help you appear high up on Google when people search for this and related terms online. To boost your SEO potential you should also add a blog to your website. By posting regularly on the latest trends and topics within your niche, you’ll have ample opportunity to get lots of keywords in and other on-page SEO techniques to boost your overall visibility online. You can find out how to ethically scale to 50+ posts a month here.
It’s important when it comes to SEO, however, not to simply stuff your content with keywords. This can make the text start to lose meaning and focus. Instead, you should write the content as though you’re writing for a real person, not a search engine. Your keywords should be inserted organically and shouldn’t feel out of place. If your content is spammed with too many keywords, you won’t rank highly anyway as Google will penalize you.
Remember, there are so many Google searches each month that boosting your SEO and posting regular updates to your website and social pages could be one of the best strategies for your company launch.
If you’d rather outsource your SEO to experts, you can look into the best SEO agencies to work with.
4. Phone calls
The humble phone call should never be overlooked. It’s a direct and efficient communication method that still has lots of value for launching a new business.
With modern phone systems, making cold calls and reaching out to potential targets isn’t as laborious as it once was. You won’t have to sit there for hours on end dialing numbers by hand on an old dial landline. Instead, you can efficiently call a high number of targeted leads with features like automatic dialing, call scheduling, and integrations with CRMs. Combined with a team of friendly and motivated call agents, news of your launch could begin to get around pretty quickly.
Another benefit of using digital business phone systems comes through local presence dialing. This feature displays your number with the local code of the area you are calling. Leads might be more likely to answer a call if it comes from a local number. With this feature, you can target different locations for your new business launch while boosting your hopes of the calls being answered.
Of those that do answer, the results of your calling efforts will lie in the hands of your call agents. You’ll need to ensure they’re fully trained, friendly, and fired up to start contacting your leads with exciting news about your launch. You only get seconds to make that crucial first impression when someone answers the phone so your team will need to be well-equipped and well-trained. To take your efforts a step further, teach your agents how to master the art of emailing too. By combining emails and calls, you’ll unlock improved ways to reach out.
For example, you could make initial contact via email. From tracking the open and click-through rates, you could then target recipients who engaged with the initial email with your calls.
5. Press releases
Does your niche have popular magazines, forums, blogs, and newspapers? If so, it’s time to start networking to let the industry know about your business launch.
Speaking to fellow leaders, experts, and communities will only strengthen your position. And if they already have a good following and the willingness to support your launch, you might just strike gold. Take advantage of this by negotiating for press releases across their media channels. Popular websites, magazines, and social media are great places for press releases.
To make the deal fair, offer incentives to your new contacts. For example, if you sell software that creates business agreement templates, you could offer a discounted version or free version as part of the pitch.
Press releases are a good medium for getting your name out there. But they need to be expertly crafted to spark curiosity in the minds of viewers. If your press release doesn’t make someone stop what they’re doing and take note, you’ll be wasting your money.
To achieve press release success, you’ll need relevant and engaging content. Pay close attention to the headline, the surrounding text, and the images. These are crucial for grabbing the attention and drawing the viewer in. Instead of focusing too much on being witty or clever, think about what your target audience would be interested in reading. Pick a message that resonates with them and shows the benefits of your new business. For example, if your business offers alternatives to NetSuite, you’d sell the benefits of the software rather than show off the technical specifications.
Hopefully, this guide on five proven methods to announce your company launch has given you some ideas for getting started on your own exciting launch.
Ultimately, it’s all about using the best digital channels for reaching your target audience in ways that they prefer. Choosing more than one of the examples in this guide could be the best customer engagement strategy for your business launch. Why settle for one technique when you can use them all? If you do decide to go for this multifaceted approach, however, you’ll need to ensure you give as much care and attention to each of them.
For example, you wouldn’t want to produce a killer direct mail campaign but then follow it up with a weak phone call campaign. All of your strategies and techniques need to work together to give you the best chance to hit the ground running and get your business off to a flying start.
Good luck launching your new business.