Knowing how users behave on your site is crucial to making them do the things you want them to do. Traditional analytics tells you how and when they arrive. Heatmap tools go one step further.
Webinars are one of the best ways to engage, and sell to an online audience. They are used by professional marketers like Neil Patel, and Alex Becker, through to small online businesses to generate an income. In this post I’ll break down how to create a webinar and the essential webinar tools that you can use to increase your conversion rate on an existing webinar platform.
As we move into 2019, content marketing will continue to be king. However, what makes a good content strategy is changing. In the past, an effective content marketer was a good writer. But no more! Increasingly, you have to get your head round all kinds of different media. Today we’ll look at some video marketing tools to help you along the way.