Blogger crack, more commonly known as Pinterest. The site can send hundreds or even thousands of people to your blog every day. Once you see those analytics stats you’ll get hooked and you’re not the exception. Pinterest is the sixth most visited social media site online, but the second highest source of referral traffic to blogs (stat normally cited is from 2015).
Long story short, you should be using Pinterest to drive traffic to your site! Yet managing your Pinterest account is more demanding than looking after a teething toddler. You need to spend almost every hour of the day playing with it (Pinterest, not the baby). To help you avoid a mental breakdown we shortlisted the 7 best Pinterest scheduling tools.
If you’re just starting out on Pinterest I’d recommend using Boardbooster. It’s got all of the features that you expect and need from your Pinterest automation software. In addition to bulk scheduling, some useful features of Boardbooster are the ability to automate looping on boards – basically when you delete pins from the bottom of your board and repost to the top to make the board active – and Pin Doctor, which finds broken links in your pins. That looping feature is important.
Boardbooster also happens to be the cheapest tool on the list. You can start using it properly for just $5 a month for 500 scheduled pins (you can try it for free for up to 100 pins, but that’s less than a week of use). If you’re a pinning addict you’ll need a lot more credits. Still, the maximum you’re likely to spend is $30 a month for 3,000 pins. On the downside the servers Boardbooster are on can be very slow, ironic considering it’s supposed to be a time saving tool.
Like chopsticks Tailwind is multi functional. The software lets you manage both your Pinterest and Instagram accounts. Unfortunately just like chopsticks there’s a learning curve. Once you’ve overcome the very cluttered user interface though you’ll find Tailwind easy to use and a great timesaver.
Two features worth highlighting are the Pinterest Board List and the Smart Pins. The Pinterest Boards feature enables you to pin the same image across multiple boards in the same group, a big timesaver when scheduling pins. The Smart Pins feature automatically schedules your content so you get the most engagement (a pretty smart feature).
Overall Tailwind is a good tool and competitively priced compared to other Pinterest scheduling tools. It has some pretty funky pricing jumping from $9.99 a month for the Blogger Plan straight to $799.99 a month for the Professional Plan. If you do sign up choose the annual plan which allows you to schedule unlimited pins (otherwise you’re limited to 400 a month).
Viraltag is a social media management tool. You can use it to manage your Pinterest, Twitter, Facebook and Instagram accounts. Viraltag comes with all of the core features you’d expect from your Pinterest scheduling tool. Some funky extras include the ability to schedule pins to drop at set intervals (such as every 5 minutes until the world ends).
Pricing for Viraltag starts at $24 a month for the Individual account. With this you can manage up to 10 social media profiles. If you have a blog you can write a review of Viraltag and get six month access to the software for free. After that it’s an affordable $9.99 a month (I’d only do this if you plan to sign up to their affiliate program).
When it comes to Pinterest scheduling software Buffer is like your old uncle with two left feet. Unfortunately on this list he’s up against a couple of smooth Hispanic Tango dancers and it just doesn’t stack up. For starters as a Pinterest scheduling tool Buffer doesn’t compete in price. You’re limited to just 100 scheduled pins a month, which is what you get on the free account with Boardbooster.
On top of the limitations on scheduling pins, 100 is terrible btw, there’s the functionality. It’s difficult to schedule your best performing pins, you can’t loop content, you can’t… Well you get the idea. Unless you’re already signed up to Buffer I’d recommend using one of the other Pinterest scheduling software options on this list.
Sendible is a business management tool. You can monitor blogs, do email marketing, sms marketing and obviously manage your social media. If you’re just looking to automate your Pinterest account then using Sendible is overkill (kind of like dropping a bomb to kill an ant).
In terms of pricing, the lite plan is $39 a month, and functionality Sendible is targeted at small businesses and agencies rather than bloggers. Unless you’re running multiple accounts for clients I’d avoid this option and use something more moderately priced with more Pinterest functionality like Boardbooster.