Every month it seems a new page builder hits the market. A large number last for six months and then fold never to be heard from again. OptimizePress isn’t one of those companies. It was one of the first page builders to be released, gain popularity and for a time dominated the market.
In 2013 OptimizePress was used by top internet marketers like Ryan Deiss. It was one of the best landing page builders on the market, but just as importantly one of the only landing page builders on the market. Of course this is no longer the case.
Yet has it sunk so low as a lot of people seem to say. I don’t think so. In this OptimizePress review we’ll look at the good and bad points of the plugin.
I’ll base my OptimizePress review on my own experiences using the plugin (it was the first page builder I ever used). I’ll share who I think the plugin is for, because there’s definitely a market for OptimizePress, and who should avoid it.
So is it for you?
I’ll try to answer that question in this OptimizePress review. Let’s get started!
What is Optimize Press
There are three parts to OptimizePress. It’s a WordPress plugin for creating landing pages and sales funnels, a WordPress theme for running your blog on and a membership site builder. This bears repeating…
OptimizePress only works on WordPress.
If you’re using any other platform you’ll need to find an alternative.
I digress… OptimizePress works like pretty much every other page builder on the market. It all starts with templates.
OptimizePress comes with 30 page templates by default. I’ve never really used any of these templates when creating my own sales pages, but I can see how they would be useful for some marketers.
You can access more templates through the OptimizePress Club. This is a marketplace where you can purchase custom designs. Prices start at around $9.
Once you’ve named an selected your page you enter the editing screen.
The page builder uses a drag and drop interface. You create columns and add then add different elements to the columns. There are a total of 40 elements to choose from like buttons, text, etc. so you’re pretty much covered for everything you might need.
OptimizePress also has a bunch of handy integrations. You can link the plugin up to your email marketing provider, with payment gateways, social media networks (like embedding fb comments on your page) and membership solutions.
Which brings us nicely into…
One of the strengths of OptimizePress is just how much you can do with the plugins. I particularly like the membership sites feature. It works a bit like an addon to the core page builder. I’ve used it for running courses in the past and it works pretty well (though there is a learning curve).
It’s pretty easy to use. You have a login page for the users on the front end and a membership portal, where you can control membership levels, on the admin side. That and control access over what pages a user can enter according to the level they’re on.
The design of the members area is all managed with the OptimizePress page builder.
The other plugin that’s worth mentioning is OptimizePress Experiments. It was released at the start of 2018 and lets users run A/B tests.
A/B tests are a standard testing method used by marketers to improve the conversion rate on sales pages or through sales funnels. The fact that this feature was only released by OptimizePress in January 2018 brings us nicely into the problems section…
Problems with OptimizePress
As I mentioned at the start, OptimizePress is one of the oldest page builders (it was launched around the same time as LeadPages). It still runs exclusively as a plugin. As a result it’s big. This is because everything is installed and run on your servers. Thrive Themes, which Optimize Press is often compared to, has the same issue btw.
Newer page builders like ClickFunnels have lightweight plugins. This is important for a fast page load time. The reason such plugins can be so small is because the data is loaded from the servers of the software company.
You probably don’t think of the file size of the plugin as being a big issue… So, the editing screen.
While the editing screen works well, one of my pet hates with OptimizePress is the difference between the appearance of the page on the live editor and real life. This is mostly down to pixel spacing.
As a result when I use OptimizePress, and it still runs on some of my sites, I have to do a lot of jumping forwards and backwards between live editor and the live page. This is a pain in the ass and it’s something they should fix as a matter of urgency.
There are another two minor things that annoy me about OptimizePress.
The first is the endless loading screen.
OptimizePress does not work well with other plugins. When there’s a conflict you won’t be able to edit your pages. When you enter the page editor all you will see is the loading screen. Endlessly loading…
The only way to fix this bug is to deactivate every plugin on the site until you find what the conflict is. As you update plugins constantly there’s no knowing when future conflicts will appear.
My final problem with OptimizePress is exporting your pages to different sites. In theory the process is pretty simple, but I’ve had a lot of problems with it. In many cases I found it easier to re-produce a sales page on another site using OptimizePress from scratch than export and import a page.
Optimize Press Pricing
While basically every other page builder on the market has transferred to an SaaS model, OptimizePress has stuck to its roots. There are no monthly fees and annual subscriptions, just a simple one time price.
The single license, which is valid for up to three sites, costs $97. The Publisher membership level costs $197 and is valid for up to 10 sites while the Pro is for people managing 10+ sites.
You get access to exactly the same features on all these plans.
Just to be clear that one-time payment solution is important if you’re just starting out in online marketing. ClickFunnels for example costs $97 a month. OptimizePress is a one-time payment of $97. And for this you get most of the same functionality.
Optimize Press Review: Final Verdict
OptimizePress is a stable page builder that has been around for a long time. While it does have some problems it is cheap compared to pretty much every other platform. This is the best thing about OptimizePress. There are a lot of businesses and people who can’t justify spending hundreds and maybe even a thousand plus dollars a year on a page builder.
If you’re just starting out there is no reason for you to pay a lot of money for an expensive tool like ClickFunnels or LeadPages. You can get the same result with a simpler page builder that gets the same results. You can access OptimizePress here.