If you’re involved in digital marketing you will have heard of ClickFunnels. It’s one of the biggest drag and drop page builders in a very competitive marketplace. In this ClickFunnels review we’ll discuss if this is a good investment for your business.
Our ClickFunnels review will be quite in depth. We’ll try and separate some of the hype surrounding the product and the founder Russel Brunson, who is a big name in the internet marketing niche, with the capabilities of the software.
I’ll base this review on my own experiences using the software, which is what I use for pretty much all of my sales pages at the moment, compared to the other platforms out there. Before we get too far into the review…
I’ll share my final verdict; it’s a good platform, but not suitable for everyone. Read on to find out if it’s suitable for you.
What is ClickFunnels
ClickFunnels was started in 2014. It’s not the first sales page builder, but it’s one of the most successful. You can use ClickFunnels to create any kind of landing page, sales page, webinar registration page, optin page and the rest with a few clicks. Then you can put these pages into a funnel.
The platform was originally created as an inhouse app for Russel Brunson and his team to use as they developed sales funnels and marketing pages for his different ventures. Given that it helped his team create sales funnels quickly he figured other marketers might find the software useful as well.
Given that the company is now worth more than $360 million it’s clear that Russel was onto something. It helped that he could show marketers how to use the software he created to make money using the methods he developed for his own businesses.
Then he celebrated his customers big wins at emmy style champagne and caviar events.
ClickFunnels Getting Started
As I mentioned ClickFunnels is a page builder created for marketers. It’s built for intermediate to advanced marketers and priced accordingly.
From the main menu you get an at a glance view of how your optin pages and sales pages are performing. The stats cover how many views you received, how many people signed on to your email list and the amount of money you’re making through your funnels.
There’s also a scrolling menu on the side, a bit like a Twitter feed, where you can see the actions people took in your funnels over time. This all in one dashboard is a great way to preview how your business is performing.
ClickFunnels is mainly used for creating funnels, optin pages and webinar registration pages. The developers are aware of this and have a huge library of template style ready to edit funnels that cover pretty much all your needs.
So your product launch funnel for example starts with an optin page, includes some video preview pages, then a sales page and finally the thank you page.
Having all of these templates available is pretty handy. For a start these funnels work, just edit them to fit your needs and publish and you’re pretty much ready to go. Secondly, and just as importantly, all these options give you ideas for new things you could try.
One more feature I should mentioned before we cover the landing page builder is the A/B testing. This is a pretty standard addon for marketers who want to optimize their conversion rate. It works. There’s not much more to say about 🙂
The Landing Page Builder
ClickFunnels uses the tried and tested drag and drop approach to creating your sales funnel. Like any platform there’s a learning curve to using the software. It’s a pretty gentle curve though, meaning you’ll be up and running in a day.
The landing page builder is broken down into two basic slots; you can add new sections to the page, these are like the main building blocks. For example you can create a full width section, two columns, three columns, etc.
In these sections you can add the elements like video, photos, text, optin forms and the rest.
ClickFunnels has plenty of third party integrations. This covers ecommerce platforms like Shopify, content management systems like WordPress, webinar platforms like GoToWebinar, email marketing services like Sendlane and even graphics design tools like Youzign.
Pretty much if you need it they have it.
Another useful feature is the ability to add lightboxes and ribbons to your page. I like having a ribbon with a timer and buy button on all my sales pages 😉
Finally, my favorite feature is the ability to save and copy sections of your sales page. If you’ve got a large number of funnels the ability to basically copy and paste your favorite sections is a huge timesaver.
They’ve also created a bunch of handy addon features.
The additional features, which they’ve been adding to ClickFunnels are made for intermediate to advanced marketers. They’ve got funky names like Backpack, Actionetics and the soon to be released Wasabi and Pypeline.
Basically these tools all work nicely together to help you manage your business. Backpack is an affiliate platform for your product and Actionetics hooks up to your funnel for email retargeting.
If a person drops out of your funnel after buying the first product you could send them an email series asking them if they want to upgrade. Maybe at a lower cost or with a few extra free things, that sort of thing.
Then you have the soon to be released features. Wasabi is great with Sushi. It also an addon you can use to create membership sites, which is one of those things a lot of marketers want to have.
Pypeline on the other hand will be a CRM or customer relationship management system.
It basically lets you see how you’ve been interacting with your audience. You know, the emails you’ve been sending them, the pages they’ve visited, that sort of thing.
What are the Problems
As a page builder ClickFunnels doesn’t have any real problems as such (well nothing that you won’t find with other platforms). Occasionally the servers might go down and you won’t be able to access your pages, or you might have problems loading your page on your website.
This is hair pullingly frustrating when you have a deadline you’re looking to hit.
It doesn’t happen very often though, so it’s more like an inconvenience when it happens than a real issue that you need to be worried about. Also, since I’ve been using it the user interface hasn’t changed all that much, just a few tweaks here and there.
This is annoying when considering things like animations, which ClickFunnels basically doesn’t have (you can use ClickAnimate to solve this issue). Or the ability to change the colour of your text, so a headline has two different colours. Again, not something you can do, though there are workarounds.
This is a good and a bad thing. As I mentioned they are branching out by creating a toolkit. Good thing.
The competition is catching up though. These alternatives platforms are significantly cheaper while offering the same core page building features.
So the pricing…
How Much Does it Cost
Let’s be blunt. ClickFunnels is expensive.
The standard plan costs $99 a month. The Pro Plan meanwhile is $299 a month.
For $99 you can create up to 20 funnels and 100 pages for up to 20,000 visitors a month. This is more than enough for any marketer. I don’t think I’ve ever run more than 10 funnels at a go.
And 20,000 visitors through a sales funnel, well if you’re pulling in that number you should be hitting an easy 1,000 sales. This puts you in a prime position for the upgrade.
The Enterprise version of ClickFunnels has no such restrictions. You also get access to priority support, though priority with ClickFunnels doesn’t really mean a whole heap.
ClickFunnels Review: Final Verdict
ClickFunnels is a great product, but it is suitable for everyone. If you are not making very much money from your online marketing efforts then I don’t recommend ClickFunnels.
There are cheaper page builders that offer much of the same functionality of ClickFunnels. LeadPages is an obvious alternative.
If you’re running multiple projects across different sales pages then ClickFunnels could be what you are looking for. Features like Backpack and Actionetics make ClickFunnels more convenient than paying for a bunch of software systems from different developers (assuming you’re going to use them of course).
I hope that this ClickFunnels review has given you a good overview of the platform. If you think ClickFunnel fits your needs then sign up for the 14 day free trial and take the software off for a test drive.