In June this year we launched a promo with VYPER. I was happy to bring this great deal to our customer base while at the same time help Jack and his partner generate some revenue. Before I go into the results let me tell you a bit about VYPER and their founders.
VYPER have created a kit of useful tools to help marketers grow their website. The centerpiece of the toolkit is their gamified Viral Leaderboard. You just set up a competition with a relevant giveaway and let your users promote the hell out of it for a chance to win the grand prize. It’s pretty awesome!
In addition to this they have other useful tools like optin forms, gamified lightboxes and some another bit of kit for running competitions. They currently charge $29 a month for access to the toolkit. We managed to secure a special deal with them for our customers.
The sales funnel that we created for the offer looked like this.
At the front end we were selling lifetime access to the Viral Leaderboard for $37. The upsell was access to the whole toolkit for $197 while the full Pro toolkit sold for $399.
The great thing about this partnership is that Jack and his partner are great marketers. Before we started they had collected dozens of kickass case studies of marketers getting game changing results from their software. This helped us loads putting the marketing together for the offer.
We started our VYPER partnership with an internal launch to our customer base to test the demand for the offer. The first step was creating the sales funnel, followed by the sales copy and sales videos, which pretty much wrote themselves with all the marketing material they gave us.
Once everything was prepared we arranged a four-day test promo, which we ran from Tues to Fri (weekdays are the best for running a promo as they are the busiest days of the week for Internet use). As we ran the launch we reviewed and updated the website copy based on the questions that we received from customers. This is definitely something you should be doing if you run your own promos regardless of the product you are offering.
We saw some solid results from the launch with 425 sales across the funnel and a $4.96 EPC. Gross revenue from the launch was more than $25k. It’s the kind of results that you hope to see from a promo. The conversion rate from the front end offer to the upsell was lower than usual, but that was to be expected with the high price point.
After reviewing the results of the promo we decided to take the offer out there to fellow marketers with a public promotion. This is where we get a load of marketers together to promote a proven offer to their email list. Unlike the internal promo the public launch come with a few expenses.
For the public launch we offered $2,400 in prizes to the top performing affiliates. In addition to this we ran fb retargeting ads and did some featured listings on relevant sites visited by marketers. The associated costs for the 5-day public launch were $2,700.
The public launch took a few weeks to manage. We normally give ourselves at least 3 weeks prep time so we can get the maximum number of affiliates to promote the offer (top marketers have busy launch calendars). As part of the review of the internal launch made a few adjustments to the sales funnel. We added the recently finished interactive lightbox the VYPER team were working on as well as a PLR package. You can see the funnel below.
The gross revenue from the public launch was $31,496. Based on the results of the internal launch we should have doubled this figure, but unfortunately a couple of the big affiliates we’d signed up dropped out last minute. It’s the way it goes sometimes with business…
In total, from the internal and public launch we ran with VYPER, we generated $56,496 in revenue. While it’s nice to have a big figure to shout about at the end of a promotion, the best way to judge the success of any promo is how happy our customers and partners are with the results. Over 700 people purchased the VYPER offer, which is great for our customers.
Jack and his team came away from the promotion with a decent return. They got some long term customers and a nice injection of cash into their business. This is the kind of result that we’re after from a promotion. If you’ve got a nice software product that helps people and you’re interested in running a promotion get in touch (here’s my personal email address). We’re always happy to chat.