CategoryBlog

How to Run a Call Center Business

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As digital communication technology evolves, customers have newer communication channels to contact businesses. Social media, messaging apps, and chatbots have increased customer expectations for convenient and exceptional customer service. Therefore, the following customer service fact might surprise you: 76% of consumers prefer good old customer support via the phone. Call centers aren’t going...

How to Start a Social Media Management Business

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Businesses use social media tools to post updates, respond to customer inquiries, share relevant content, and advertise products or services. Social media platforms help companies stay top-of-mind with their audience and build a community around their brand. Yet, many business owners lack the time or expertise to effectively manage their social media presence. That’s where a golden...

10 Best AI Content Creation Tools for Small Businesses in 2024

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Content marketing is the lifeblood of any small business in today’s increasingly digital world. But churning out engaging, SEO-friendly content ideas can feel like an uphill battle, especially with limited resources. Enter AI content creation tools, your secret weapon for streamlining the process and dominating content marketing without breaking the bank.  Whether you’re a solopreneur or a small...

How to Use Email Marketing to Grow Your Business

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Email marketing is one of the oldest and most reliable marketing channels available to businesses today. And for good reason—it is highly effective. A Litmus study shows that this marketing practice has an average ROI of about 3,600%. That means for every $1 you spend on email marketing, you can expect to earn $36 in return. Not bad, right? Let’s say you’re interested. How can you grow your...

“To Whom It May Concern Letters”: A Simple Guide With Examples

The letter salutation, ‘To whom it may concern,” is a generic, somewhat outdated greeting with a rep for being a tad bit standoffish. But it’s still a relevant option in business correspondence nonetheless — especially when the name or identity of the recipient is unknown.  While it’s important to personalize or address the recipient of your business letters or emails by name, things happen...

What Is Uptime Monitoring? Everything You Need to Know

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Monitoring your website’s uptime is a must if you plan to do business online. Doing business with no uptime monitoring strategy in place will leave your business open to crippling downtime incidents and the associated consequences. But what is uptime monitoring? How can it help your online business? We answer these questions and more in this article. What Is Uptime Monitoring? Uptime monitoring...

7 Best SaaS Consultants to Work With

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Whether you’re planning to launch a new SaaS product or want to increase the sales of your current products, there are times when you just can’t do it on your own. Hiring a SaaS marketing consultant will help you get more leads and customers for your business.  A SaaS consultant will provide guidance in terms of what works best with your target audience. This is important because...

24 Best Zoom Office Backgrounds to Look Professional in Video Calls

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Often, your room serves as the backdrop for your Zoom meeting. However, you can’t guarantee your room will be presentable 100% of the time. It’s also not the best use of your time to spend a good five minutes before every meeting tidying up your room.  So, what’s the solution? A realistic Zoom virtual background. Realistic Zoom virtual backgrounds can hide any personal clutter...

25 Google Meet Backgrounds to Add Humor

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Sometimes, the backdrops we have in our homes aren’t very meeting-appropriate. That’s why a lot of people use a virtual background for their online business meetings.  Virtual backgrounds aren’t just meant to conceal your unwanted backdrop. They can also showcase your personality. They’re a great way to break the ice, too.  But what background can do all those things?  In this...

Help Desk Ticketing: A Complete Guide

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Help desks play a crucial role in every business’s customer service strategy. Whether customers report service interruptions or employees contact IT departments about software issues, you need a way to receive, categorize, and prioritize communication to ensure the best service. Enter help desk ticketing. Consider the following questions: How well does your business meet service level agreements...